Twitter and Corporate Culture: Match Made in Heaven?

With the nation all aflutter about Twitter, it was only a matter of time before corporations and big business started to jump into the microblogging sensation. A big advantage to the platform is that it gives companies and their HR departments a way to communicate and reinforce their corporate cultures to the general public. Of course, not everyone's going to get it right at first. To help with that, Sharlyn Lauby has compiled '7 Secrets to Tweeting Your Corporate Culture,' a simple series of suggestions for businesses to Tweet effectively. As the latest generation moves more and more toward relying on digital media, having a strong online presence is crucial and Twitter is a great way to reach directly to customers and key interest groups.